What draws consumers to fresh produce is also what makes it vulnerable to contamination, discoloration, desiccation, textural changes and nutritional losses. Conventional food processing methods help extend the shelf life of fresh goods, but may also introduce chemical preservatives that a growing number of consumers wish to avoid. By implementing the use of climate control solutions from the time workers harvest produce to the time grocers place it on their shelves, the goods will retain their quality in a more organic and marketable fashion.