In addition to tragic human suffering, hurricanes pose a real threat to the economy. Unless business owners know what to do to return to normalcy, residents may not feel the storm’s true impact until months later, as they face still-closed businesses and unexpected price inflation. Mental health professionals also recommend a quick reopening of businesses to bring a sense of normalcy to affected areas. Businesses can help by being prepared for emergencies, and returning to “business as normal” as quickly as possible.